Days 2 & 3

So yesterday the morning was pretty slow. Mike was still waiting to hear what was going on with the Shredded Wheat brief because people were going in and out of the office all day. The art director on the campaign is Ivan Pols. In the afternoon we finally knew what was going on so we worked on creating layouts for an advertorial. Ivan liked the one direction we were heading in so we just made different variations on that. I didn't get to hear anything else about it because both Mike and I were out of the office today and Ivan is on a shoot in Barbados anyway. Lucky. I found out from my Dad that I finally have cell service up here even though its pretty pricey but its nearly impossible to live without one these days.

Today Toronto got a snow storm. We were supposed to get 10cm which I think is around 7in. Which as a result caused most of the city to decide not to drive to work today so the subway was complete insanity. Thankfully I left early this morning because I was hoping to be allowed to go to the editing of the Quiznos spot that Mike&Cara are working on if one of the other creatives decided not to go. That didn't end up happening anyway but at each of my two stops this morning I had to wait for FOUR trains to go by before I could squeeze onto one and ended up beign 15mins late. Not that anyone honestly cares.

I finally got to meet Nancy Vonk this morning and she is SO incredibly nice and funny. She even gave me a hug. awww. Since nobody left me anything to work on she took me with her to the editing session of Shreddie's Campaign at School Editing. Their office was awesome. It was kinda like Radical Media's with the whole industrial feel but a lot swankier with chandliers instead of regular lights. Two of the other creatives working on the final cuts were Ken Rogers and Schvonge. I learned so much today about making a TV Spot and there's a lot that I wanted to write about but can't remember right now. One of the things is how incredibly annoying clients are and you really have to use pyscology to sell things to them because no matter how good the idea is if you don't convince them then it doesn't matter. The other is that advertising really is awesome. I just love how you get to dabble in a little bit of everything.

We eneded up being there until 7:15 and went through 9 cuts of two commericals. The editior Brian was amazingly fast at what he does. They would suggest changing something and in two clicks he would have it done. During lunch which was free (yay) Nancy talked to me about Delaware and how to get a job in this economy all you have to do is be the best (easy to say not so easy to do) and that we would talk a lot about how I could become that person. I also got a free cab ride home today and didn't have to wade through the slush!